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Habit.  I don’t even like the word.  Am I the only one here?  For me, it’s  one of those words that conjure thoughts of hardship and failure.  In fact, new habits are probably one of the most failed endeavors you can try.   Google creating habits that stick and you will find a sea of books, websites, videos, articles and tips to achieve a goal that has an 80% failure rate.  

I decided to take a challenge James Altucher posed to his readers. Write a book on habits.  He happens to like the subject and it sounded like an aligned topic for Totally Immune, which is a habit as well. 

Have I failed at habits?  Hell yeah.  I’ve succeeded too.  Most people that know me, THINK I am super disciplined.  The illusion is also backed with the habits that were ingrained in me early on.  The type of habits that books are written about like diet and exercise.  I just happened to get parents that conditioned this behavior.  New habits?  I’m in the same boat as everyone else.

But where to start?  So many habit books and they keep coming, including mine.  How could I differentiate from what is already out there? 


First questions, why do we fail and what are the winners doing?  I interviewed experts in neuroscience to understand the brain part of habits, since habits are neural networks that are trained in our brains.   Wow.  Not only did I find out why we fail (it’s a brain thing) but I also discovered how to train the brain in a fun and painless manner.  And that answered both my questions.

Now I had a winning information.  I distilled what is needed to know about your brain.    I included a fun, personalized brain map to create lasting habits.  And best of all, I created the habit of writing .  And it wasn't painful.

This book is about YOU generating one habit that sticks.  And once you own the formula to creating ONE sustainable habit, you can rewire your brain to be who you want to be.

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