Do affirmations really work? Yes, they do work. As long as they are targeted in a deliberate way that is personal.

Affirmations can be a powerful tool to change your mood, state of mind, and create desired change in your life.

I like to give examples:

Affirmations fail when they are beyond your imagination or if you have a strong opposing belief.

Napoleon Hill, one of the Godfathers of self-awareness said, “Whatever the mind of man can conceive and believe, it can achieve.”

If I were very overweight, depressed and lonely, just saying out loud, “I am thin, beautiful and people love me”, might be too far from my reality to work.

If an opposing belief is deeply rooted in your nonconscious brain, then it can override a positive affirmation, even if you aren't aware of it.

Therefore, for some people, affirmations don't seem to work: Their afflicted thought patterns are so strong that they knock out the effect of the positive statement.

Instead, creating an affirmation like:

Every day I become fitter.

Every day I make healthy eating choices.

I feel connected to others.

These types of affirmations are smaller steps and create momentum and can be less threatening to your opposing belief.

How does this relate to Totally Immune? Totally Immune starts with affirmations in Step 1 and 2,

I am now Removing all Virus from myself and my body.

I am now Activating my Immune System.

I think it’s safe to say that we all know what it’s like to not have a cold or flu. There is a frame of reference of knowing and having had the experience of not being sick.

This affirmation does not challenge the brain to resist the affirmation.

Affirmations work when they are targeted, personal, begin with plausible small steps and are unchallenged by deep seated negativity.